ASO ranking factors

The app store search results typically display a paid app above the fold, necessitating users to scroll down to access the organic results.

App name and title One of the most significant ASO ranking factors is the app title, the official name of your app displayed on your product page in the App Store or Google Play Store. Both stores limit this to 30 characters, so it's crucial to keep it concise.
Your subtitle, another significant ASO ranking factor, can be up to 30 characters. This can be a tagline or a call-to-action.
Keyword field Publishers can enter up to 100 characters to describe their app, which isn't visible to the public.
Titles of in-app purchases (IAPs) While carrying the lowest ranking weight, the names of in-app purchases provide additional context to the algorithm.
Package name (Google Play) On the Google Play Store, you can publish your app using a custom URL, or a package name.
Keyword duplication The Google Play Store rewards apps that use the same keyword across their title, descriptions, and other placements. However, iOS only factors one keyword once, so avoid duplication on the App Store.
Short description The short description is up to 80 characters on Google Play and 45 characters on the App Store. This should be a quick overview of what your app offers.
App description The character limit for app stores is 4,000 characters. This gives you ample space to work with your app description. AI ASO Manager can help you use your primary, secondary, and tertiary keywords effectively while describing your app's unique features, benefits, and the problem it solves. It can also help you add a touch of credibility by including social proof like prestigious awards, positive reviews, and high ratings.

With AI ASO Manager, you're not just optimizing your app for the app store; you're preparing it to stand out, attract, and retain users.

The app store search results typically display a paid app above the fold, necessitating users to scroll down to access the organic results.

App name and title One of the most significant ASO ranking factors is the app title, the official name of your app displayed on your product page in the App Store or Google Play Store. Both stores limit this to 30 characters, so it's crucial to keep it concise.
Your subtitle, another significant ASO ranking factor, can be up to 30 characters. This can be a tagline or a call-to-action.
Keyword field Publishers can enter up to 100 characters to describe their app, which isn't visible to the public.
Titles of in-app purchases (IAPs) While carrying the lowest ranking weight, the names of in-app purchases provide additional context to the algorithm.
Package name (Google Play) On the Google Play Store, you can publish your app using a custom URL, or a package name.
Keyword duplication The Google Play Store rewards apps that use the same keyword across their title, descriptions, and other placements. However, iOS only factors one keyword once, so avoid duplication on the App Store.
Short description The short description is up to 80 characters on Google Play and 45 characters on the App Store. This should be a quick overview of what your app offers.
App description The character limit for app stores is 4,000 characters. This gives you ample space to work with your app description. AI ASO Manager can help you use your primary, secondary, and tertiary keywords effectively while describing your app's unique features, benefits, and the problem it solves. It can also help you add a touch of credibility by including social proof like prestigious awards, positive reviews, and high ratings.

With AI ASO Manager, you're not just optimizing your app for the app store; you're preparing it to stand out, attract, and retain users.

The app store search results typically display a paid app above the fold, necessitating users to scroll down to access the organic results.

App name and title One of the most significant ASO ranking factors is the app title, the official name of your app displayed on your product page in the App Store or Google Play Store. Both stores limit this to 30 characters, so it's crucial to keep it concise.
Your subtitle, another significant ASO ranking factor, can be up to 30 characters. This can be a tagline or a call-to-action.
Keyword field Publishers can enter up to 100 characters to describe their app, which isn't visible to the public.
Titles of in-app purchases (IAPs) While carrying the lowest ranking weight, the names of in-app purchases provide additional context to the algorithm.
Package name (Google Play) On the Google Play Store, you can publish your app using a custom URL, or a package name.
Keyword duplication The Google Play Store rewards apps that use the same keyword across their title, descriptions, and other placements. However, iOS only factors one keyword once, so avoid duplication on the App Store.
Short description The short description is up to 80 characters on Google Play and 45 characters on the App Store. This should be a quick overview of what your app offers.
App description The character limit for app stores is 4,000 characters. This gives you ample space to work with your app description. AI ASO Manager can help you use your primary, secondary, and tertiary keywords effectively while describing your app's unique features, benefits, and the problem it solves. It can also help you add a touch of credibility by including social proof like prestigious awards, positive reviews, and high ratings.

With AI ASO Manager, you're not just optimizing your app for the app store; you're preparing it to stand out, attract, and retain users.